Senior Account Executive

Our client, a bi-coastal public relations agency working across the hospitality, entertainment, design, health and wellness, and events sectors, is looking for a Senior Account Executive to join their team. The primary category this person will be working on is hospitality.

 

Location: must be LA based, working remotely but flex for on-site monthly client meetings (they have a shared office space with a conference room for when it's needed but everyone is working remotely)

 

Salary: 70-85k range, can be flexible depending on candidate experience.

 

The day-to-day Responsibilities:

• Write press releases, media pitches, case studies, recaps, media briefing documents, talking points, bios, etc.
• Work with account team to develop and implement program strategies and assist in the writing of creative and strategic public relations plans.
• Lead accounts and supervise a junior team.
• Direct experience building brands.
• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print,
• broadcast and online, to interest them in covering their clients’ stories.
• Respond to phone calls and emails from journalists.
• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the
• phone - and facilitate these meetings where appropriate.
• Monitor media coverage and report results to the wider team and clients.
• Attend client events, in-person meetings/presentations and industry conferences.
• Brainstorm creative ideas for PR campaigns and annual planning meetings.
• Assist with new business proposals.
• Manage media lists.

 

Qualifications

• A relevant undergraduate degree such as Communications, PR, or Journalism is normally expected, but not required.

 

Relevant experience

• 4+ years of professional experience working at a PR agency, with a focus on travel and hospitality background.
• A bachelor’s degree from a credited four-year university is preferred.
• Communications/Marketing/Public Relations/Journalism/Integrated Marketing major is preferred.
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Cision, Google Drive, Adobe, and other file sharing platforms.
• Excellent media relations skills.
• Skilled copywriter.
• Creative, strategic thinker.
• Strong initiative, leadership skills and work ethic.
• Meticulous attention to detail.
• Excellent communicator.
• Ability to work independently and multi-task in a team-oriented environment.
• Proactive/collaborative mindset.
• Reliable and responsible.

 

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