Retention Marketing Manager

Our client, a sweet and fun-loving baby apparel brand, is seeking a Retention Marketing Manager to join their team in NYC!

$100,000-$115,000 depending on experience.

Hybrid schedule

Responsibilities:‍

• Develop and lead comprehensive retention marketing strategies to drive customer loyalty and lifetime value.
• Design and execute customer retention initiatives across multiple channels, including email, SMS, and loyalty programs.
• Analyze customer data to identify trends, opportunities, and actionable insights for enhancing retention and engagement.
• Collaborate with marketing and eCommerce teams to align retention strategies with overall business objectives and brand messaging.
• Oversee the development and implementation of loyalty programs, ensuring customer satisfaction and measurable results.
• Create and present performance reports, highlighting retention metrics, campaign effectiveness, and areas for growth.
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Qualifications:‍

• 6+ years of experience in retention marketing, with a strong focus on D2C businesses.
• Proven track record of creating and executing successful retention strategies.
• Experience with platforms like Klaviyo and Attentive a plus.
• Experience managing or developing loyalty programs.
• Strong analytical skills with the ability to interpret data and optimize campaigns for measurable outcomes.
• Excellent collaboration and communication skills.

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Please submit a resume for consideration.