Director of Marketing

Our NY based luxury women's RTW brand is seeking a dynamic and driven Director of Marketing to join their team with experience in the fashion luxury apparel industry.



Responsibilities:

-Oversee in leading all marketing, branding, events, digital, social activities and PR
-Initiate all marketing activities from creation to completion for DTC, Wholesale and VIP
-Ensure consistency, improvement and refinement in brand's DNA
-Make quarterly updates on brand decks, materials and promotional assets
-Closely communication with cross-functional team members to sustain unified messages
-Conduct weekly analytics, review email-successes and assess learnings for continuous improvement
-Utilize social media marketing strategies to increase brand visibility and engagement
-Oversee influencer marketing
-Support in company partnerships and seek new opportunities with approved partners, vendors, influencers and collaboration
-Head all company events, markets, wholesale, press events and trunk shows
-Create PR strategies and ensure goals are met
-Manage marketing content and photoshoots
-Plan and execute events or promotional activities to enhance brand presence
-Stay up to date on industry trends and best practices in digital marketing, copywriting, and performance metrics


Qualifications:

-Bachelor’s degree
-5+ years of relevant luxury retail brand background
-Expertise of digital marketing principles including email. social media and performance
-Understanding budgeting processes related to marketing campaigns
-Keen analytical skills to assess campaign performance to make data driven decisions
-A leader, self-motivated and ability to collaborate with a team
-Detail-oriented, able to multi-task and see through project completion
-Strong verbal and written communication
-Solutions driven


Please submit your resume for consideration.