What is a Brand Manager?
A brand manager is responsible for developing and activating marketing campaigns to increase positive visibility for an organization's brand. This typically includes monitoring market trends, overseeing a marketing team, and meeting with clients and senior management to discuss strategy. Additional tasks may include the design and implementation of advertising campaigns and public relations. To learn more about growing a career as a brand manager, or to find a savvy brand manager to join your team, get in touch with the expert recruiters at Syndicatebleu.
Brand Manager Qualifications
Many of the qualifications for an ideal brand manager are a result of hands-on experience in the marketing industry. A bachelor's degree in marketing or business could be a plus. Still, expert knowledge about advertising, market research, consumer behavior, and marketing analytics is a necessity. In a nutshell, the successful brand manager will develop an in-depth knowledge of the organization's overall goals and communicate the importance of current products and future concepts to target customers.
Duties of a Brand Manager
- Develop relationships with advertising agencies and marketing managers
- Assist in the strategy behind branding and visual design
- Develop actionable brand management plans for individual products and overall brand vision
- Communicate with vendors and distributors to improve product design
Interview Questions to Ask
Asking the right interview questions when hiring a brand manager is key. When interviewing, we recommend engaging in thoughtful conversations and purposeful relationship building. Here are some starter questions to consider when hiring a brand manager:
- What do you view as the most important qualities of a brand manager?
- Can you describe a project you were assigned in one of your previous roles and how you approached it?
- What made you interested in working with our company?
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FAQ
What roles do you hire for?
Across our divisions, we hire for roles in corporate services, administrative support, marketing and design, fashion, finance and accounting, information technology, C-level placements, and events.
If I like my freelancer, am I allowed to hire them full-time?
Yes! All temporary contract roles can move into full-time positions if the employer desires. If you’re interested in bringing your contracted employee on your team full-time, you can let your account manager know and they will get the process started.
What are the steps of recruitment?
Our steps to recruitment entail the following:
1. Contacting us to begin your talent search. Here, we will advise you on current market trends and salary benchmarks.
2. Our in-house marketing team will help curate job advertisements and our recruiting specialists will begin outreach to qualified candidates in our network.
3. We will vet and pre-screen top candidates by scheduling in-person or virtual interviews to further assess their fit for the role and your unique company culture.
4. Your dedicated Account Manager will send a summary of each candidate over for your review and consideration.
5. We will continue to source and vet candidates that align with your business needs and objectives as necessary.
6. Based on your final selections, we will coordinate and schedule all interviews.
7. When you’re ready, we’ll send the candidate the offer on your behalf and celebrate your newest addition!
How quickly can a freelancer start?
Your Account Manager will work with you to ensure we meet any hiring goals or deadlines. Through our standby program, we have the ability to fill open roles immediately with our exceptional pool of available temporary talent. Based on industry standards, the average recruitment process for a direct hire candidate, from start to finish, takes about 42 days.
How much does it cost to work with Career Group Companies?
For candidates, our resources are free to utilize in their job search.
For companies seeking to utilize our services, bill rates vary depending on the position, employment type, experience level, and length of the assignment. After contacting one of our offices, your account manager can speak to specifics.
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