What is a Social Media Strategist?
Social Media Strategists are integral in creating and maintaining a successful and recognizable brand. As our digital world continues to evolve, social media presents a unique opportunity for companies to push boundaries, reach larger audiences, and create greater impact. Not only do Social Media Strategists develop and implement content strategy across platforms, they also drive traffic to company websites and increase brand loyalty by monitoring engagement and tracking KPIs. This requires a candidate who is equal parts creative and analytical, and who brings big-picture thinking to the table.
Social Media Strategist Qualifications
While Social Media Strategist jobs typically require a bachelor’s degree in marketing, advertising, or a similar field, the most important qualification is hands-on experience using social media for brand awareness. An understanding of SEO, web traffic metrics, and report generation is also key for this role. A Social Media Strategist should be able to successfully identify a target audience, their preferences, and their social media habits, in order to build relevant and appropriate content. Depending on the size of a company, a Social Media Strategist should have copywriting, graphic design, and data measuring skills to help push the brand’s voice further. In addition to the creative and analytical skills required for the position, the ideal Social Media Strategist is a strong multitasker with excellent written and verbal communication abilities.
Duties of a Social Media Strategist
- Develop and implement overall social media content strategy across multiple platforms to increase brand reach
- Monitor SEO and user engagement and suggest content optimization
- Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
- Create regular social media reports for clients and internal teams
Interview Questions to Ask
Asking the right interview questions when hiring a social media strategist is key. When interviewing, we recommend engaging in thoughtful conversations and purposeful relationship building. Here are some starter questions to consider when hiring a social media strategist:
- What do you view as the most important qualities of a social media strategist?
- Have you ever reported to multiple supervisors at once? How did you manage each person’s priorities?
- Can you describe a project you were assigned in one of your previous roles and how you approached it?
- What made you interested in working with our company?
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